Paper Trail Leading to Lasting Impressions.

Logo Design and Branding:

Paper Trail Leading to Lasting Impressions.

The dynamic rebirth of RBS Paper Supplies and office consumables as two iconic brands unite, forging an unrivaled force of excellence. Embracing a fresh identity and logo design that blends rich heritage with cutting-edge design, propelling the global organisation into a future of innovation. Discover the remarkable journey of RBS Paper Supplies, reimagined for the modern era.

Bosworth & Sons and its rival, Rockwell Office Solutions, once stood as separate pillars in the world of office consumables.

Their histories were marked by unparalleled dedication and a shared commitment to delivering top-quality products. However, a new chapter would merge these two industry leaders into a unified force of innovation and distinction.


The merger of Bosworth & Sons and Rockwell brought forth an exciting opportunity, but it also presented a formidable challenge. As two distinct brands converged, it became evident that a new identity was essential to reflect their collective strength and carve a niche in the ever-evolving marketplace. The task at hand was to create a logo design that seamlessly blends the rich heritage of both companies while revitalising their image for the 21st century.

Bosworth & Sons


Our team of visionary strategists, designers, and brand experts embarked on a journey to reinvent RBS Paper Supplies. With unwavering dedication, they immersed themselves in the essence of each brand, meticulously dissecting their values, strengths, and aspirations. Through intensive collaboration, they crafted a transformative solution that honoured the past while propelling the brand into the future.

The solution encompassed a complete logo design and rebranding effort, breathing new life into RBS Paper Supplies. A fresh visual identity was meticulously created, capturing the essence of innovation, reliability, and forward-thinking whilst paying homage to the industry from which they were born. The logo was carefully crafted, combining elements of the original brands to symbolize the harmonious union and create a powerful visual representation of the merged entity.

RBS Branding


The transformative rebranding efforts undertaken by RBS Paper Supplies yielded impressive results. These quantifiable measures highlighted the impact and success of the project, solidifying the brand’s position in the marketplace. 

Brand Recognition.

Brand recognition and awareness increased substantially following the rebranding initiative. Independent market research indicated a 25% rise in brand recognition among target audiences, showcasing the brand’s improved visibility and impact in the industry.


Market Penetration:

Following the rebrand, RBS Paper Supplies experienced a notable increase in market penetration, expanding its customer base by 20% within the first year. This growth demonstrated the brand’s enhanced appeal and ability to attract new customers.


Not Just Design went above and beyond in understanding our brand’s rich heritage and future aspirations. Their creativity knew no bounds as they provided us with a variety of design options, ensuring our satisfaction with every iteration. Their extensive experience guided us with expert advice on best practices, resulting in a truly remarkable creative solution. The final brand design seamlessly integrated across all our products and customer touchpoints, leaving a lasting impression. Moreover, their consultative services extended to our in-house social media team, providing valuable insights and guidance. We are immensely grateful for Not Just Design’s dedication and expertise in bringing our brand vision to life.

James Latham

VP Global Marketing, RBS Paper Supplies

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